What is Email Marketing?
Email Marketing is a technique that consists of sending emails in bulk in order to attract potential customers. It is an ideal tool to publicize your products or services and maintain contact with your consumers.
The key of Email Marketing is to segment the public of your communications to the maximum, to guarantee its effectiveness and increase sales or brand visibility. This technique provides 6 fundamental advantages:
- Improve your relationship with potential consumers.
- Increase sales, either by maintaining your portfolio or capturing new customers.
- Loyalty customers, who in the future can become ambassadors of the brand.
- Reduce costs, by creating much more focused campaigns with greater conversion.
- Analyze metrics such as the opening index of emails to detect sales opportunities.
How to make Email Marketing campaigns?
To design an Email Marketing campaign you must be very clear about your target audience, as well as what you want to sell, and then design a plan to do so. On the other hand, it is important that you consider factors such as the sending of the campaign, the creation of the message, the highlighted issue, the design or the regularity of the shipment. Once thought, designed and sent, the last step is to track the analytics of the campaign to optimize future shipments.
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